NBCU wing taps marketing topper

NBCUniversal has attracted on John Shea to steer marketing initiatives at its Entertainment & Digital Systems and Integrated Media. Shea, which has just finished one 4th within the division becasue it is "CMO in residence," will need round the chief marketing officer title permanently and add professional v . p .. He reviews to division topper Lauren Zalaznick. It's the Integrated Media part of that extended title which keeps Shea busy -- mix-brand initiatives Women at NBCU, Hispanics at NBCU, Healthy at NBCU and Eco-friendly is Universal can come under his oversight. An unconventional area of the hire can be a first-look deal for nearly any content the professional produces. Shea's background includes creating high quality shorts series for MTV with Unilever and Verizon. The media initiatives, that NBCU produces bespoke ad campaigns across its television and digital characteristics, are actually most out of the business's advertising strategy since it seeks to find techniques to incorporate its ad partners in to a media landscape including much less traditional spots. Contact Mike Thielman at mike.thielman@variety.com